12 steps to creating content your audience will want to read [infographic]

Updated: Sep 7


You hear the word process, and your eyes glaze over, am I right?


It stirs up all sorts of connotations, and they’re rarely positive.


You’re thinking repetitive, uninspiring, boring?


But when it comes to creating content your audience will want to read, following a process that actually works will make that task a whole lot easier.


And it’s not as boring as you think, I promise.


Check out the infographic below from Ann Handley, writer, digital marketing pioneer and founder of MarketingProfs.


This talks you through 12 steps that will “take your writing from a discombobulated mess to a coherent, useful piece of content that engages audiences.”



Need a copywriter?

Get in touch today and let's talk through what you're looking to achieve.

© 2020 by Phrase Creative Ltd

  • LinkedIn - White Circle
  • Twitter - White Circle