12 steps to creating content your audience will want to read [infographic]

You hear the word process, and your eyes glaze over, am I right?

It stirs up all sorts of connotations, and they’re rarely positive.

Repetitive, uninspiring, boring?

But when it comes to creating content your audience will want to read, following a process that actually works will make that task a whole lot easier.

And it’s not as boring as you think, I promise.

Check out the infographic below from Ann Handley, writer, digital marketing pioneer and founder of MarketingProfs.

This talks you through 12 steps that will “take your writing from a discombobulated mess to a coherent, useful piece of content that engages audiences.”

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