The Blog

Stay in the loop with the latest news, insights and general marketing musings from Phrase Creative.

10 tried and tested ideas for your B2B blog

From customer case studies to FAQs and industry news, here's a round-up of the content you could be using on your B2B blog...

Blog Headlines - Should you write them first or last?

I write mine first. Why? Because it keeps my writing on track and ensures I don’t start to veer towards unnecessary waffle...

Copywriting Vs Content Writing - What's the difference?

Both disciplines centre around the art of persuasive writing, but each one has a purpose of its own...

The 7 W's of content marketing

The five W’s are common place, but when you’re writing for the web, there's a few adaptations and new additions to consider...